Heritage & Story – Our Brand Origin & Philosophy

Origin

As the only time-honored enterprise in the Chinese cloisonné industry, our story is inseparable from the Beijing Enamel Factory. Since its founding, we have guarded the "Jingjing" (京景) brand, a symbol of the highest imperial standards. We don't just create art; we preserve a 700-year-old state-level intangible cultural heritage that once graced the Forbidden City.

Timeline

Year	Milestone
1956	The Foundation: 42 private workshops merged to form the Beijing Enamel Factory.
1963	Brand Birth: The "Jingjing" (京景) brand was officially registered.
2006	National Honor: "Jingtailan" was listed as the first batch of National Intangible Cultural Heritage.
2012	Master Matrix: Established the Master's Studio, led by 7 National Arts & Crafts Masters.
Present	Global Reach: Serving as "National Gifts" for major international summits and the Middle East market.

Philosophy & Values

• National Stewardship: Safeguarding the purity of China’s intangible cultural heritage.

• Mastery over Mass: Rejecting industrial haste for hand-crafted perfection by state-level masters.

• Global Dialogue: Revitalizing the Silk Road connection through artistic exchange.

Differentiation

• The "Seven Masters" Authority: We are the only R&D center gathering seven China National Arts & Crafts Masters (including Master Wang Shuying), ensuring the world's highest artistic value.

• Imperial Specification: Every piece follows the "Bespoke for the Emperor" protocol, involving 108 steps and multiple 800°C firings.

• Cultural Safety (GCC Market): Specialized designs featuring Arabesque and floral patterns, strictly compliant with Middle Eastern aesthetic traditions.

• Provenance: All works carry the official seal of the Beijing Hanyihuang, the industry's ultimate hallmark.

FAQ

• Q: What is the significance of the "Jingjing" brand?

  • A: "Jingjing" is the registered trademark of the Beijing Hanyihuang. It represents the pinnacle of Chinese cloisonné, used for state gifts and museum-grade collectibles.

• Q: How do you ensure the authenticity of the master's work?

  • A: Each masterpiece is accompanied by a unique "Collection Certificate" personally signed by the National Master, verifying its origin from our company.

• Q: Are these artworks durable in the Middle Eastern climate?

  • A: Yes. Our patented "Gilding-free Brass" technology and mineral enamels are highly resistant to heat and oxidation, making them ideal for high-end interiors in the GCC.